’Tis the Season for Virtual Client Holiday Events
—- from Horsesmouth — public.horsesmouth.com
2020 has caused many aspects of our businesses and lives to change. This holiday season will likely look different than any year in the past. But that doesn’t mean you can’t connect and celebrate with clients this year. There are some unique opportunities for you to reach out and spread some cheer this holiday season.
- Send clients a special holiday surprise
The past few months have been difficult for many people in this country and the holiday season will likely be no different. Many will be separated from their family for the first time and unable to celebrate like years in the past. You can bring a smile to your clients’ faces by sharing some holiday cheer.
Your holiday cheer campaign doesn’t have to be expensive. A simple, handwritten card can be mean a lot and let clients know that you are thinking about them. If you want your card to stand out, considering sending one for Thanksgiving instead of Christmas, Hanukah, or the New Year.
If you want to spend a little money on your holiday gift, there are some great options. One advisor sends a turkey to his clients every Thanksgiving. Here are some companies that will ship turkeys (and other Thanksgiving treats) nationwide. Pies also make a great Thanksgiving or holiday gift. Inquire with your local bakeries if they will deliver pies for a nice, local gift to clients. There are also plenty of national pie brands that will ship pies during the holiday season.
- Try a virtual client holiday party
If one of your highlights of the year is your client holiday party, don’t give up hope. There are some unique virtual options you can choose to celebrate with your clients. The key to a good virtual social event is to have some sort of activity.
For example, you could host a virtual wine or beer tasting. Many companies will help you host the event by providing an expert and shipping out the wine or beer. In Good Taste hosts virtual wine tastings with fun facts and trivia while you sip. Stony Hill Vineyards also hosts virtual events. Many craft breweries are also expanding into the virtual event arena. Check out the breweries in your area to see if they are hosting virtual events.
Virtual cooking and baking classes could also make a great holiday event. Sur la Table allows you to book a private, virtual event. You can also contact local chefs in your area to see if they would like to host your event.
- Give back to your community
This year, more than ever, is a great holiday season to donate or volunteer in your community. Instead of your normal holiday client gifts or events, you could give back in your clients’ names. Food banks around the country are experiencing shortages in food this year. Host a food drive for your clients to donate and write a check to the food bank with the money you would have spent on a party or gifts.
Hosting a toy drive for the holidays is another great way to give back with many parents being out of work this year. Let your clients know that they can donate themselves but you will also be doing so in their name this year. Reminding clients and prospects that you care about the community is a great holiday message. With more people than ever struggling this year, volunteering time or money is a great way to spread holiday love and kindness.